"First onto "The Hot Seat" was John Chernesky, vice president, North America sales, Princess Cruises and Cunard Line.
Princess seeks to differentiate itself as a destination leader, but when “everyone pretty much goes to the same destinations, how is the Princess experience different?” Ferrara asked.
It's really about “bringing the destination onto the ship,” Chernesky said, citing the line’s new partnership with Discovery Communications. One example? Princess’ new Rhythms of the Caribbean program will bring “live” parrots to the ships’ piazzas, he said, quipping, “they’re controlled, don’t worry.”
Ferrara then asked about the status of Ocean Medallion, the line's innovative new onboard technology platform. “In anything that involves a lot of technology it can get messy,” acknowledged Chernesky. "So I think we had great aspirations for how this is going to take over the entire cruise experience, and one day it will, but right now we’re in the testing phase” on Regal Princess.
“We want to make sure we get it right before we launch it out to the rest of our fleet,” he stressed. But he described the new MedallionNet, the line’s super-fast Internet, as “amazingly successful,” because guests can have a similar surfing experience to what they have at home."
https://www.travelagentcentral.com/cruises/cruise-line-sales-marketing-execs-hot-seat-at-cruise360
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