Now all they have to do is convince the sailing public that all is well.
Certainly, the CEO of Carnival is impartial. This is NOT over.
Amen.
You could see the reaction at Jacksonville beaches yesterday. People are jumping at the chance to return to their old normal activities.
I'm expecting to see a jump in active cases in a few days.
Another week or so, and boom, the results will blossom.
In a twisted sort of fate, the socially promiscuous will bear a large load of the new infections, but they wont be the true victims.
Everyone is tired of the restrictions, but realistically, we're not nearly through this.
Princess should be at the forefront of sanitizing ships, advertising this approach, and promoting their concern for passengers.
A little proactive advertising at this time, tail between their legs (so to speak), will position the brand to emerge stronger.
If what some of the pundits claim turns out to be true, b-to-b marketing will take a backseat to b-to-c marketing for restoration of consumer sentiment.
There will be fewer people positioned to take paid holidays, at least for some time, so thats a smaller share of the pie.
The CEO, if a visionary, will realize that business as usual has vanished.
Heartfelt marketing to the cruiselines bread and butter, the consumer, is smarter than ever.
Just my 2 cents worth.
