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Princess News & General Princess Chatter / Princess pres. says the Medallion results in cruisers paying more overall
« on: April 25, 2024, 03:02:57 PM »
"The overall revenue driver is the personalized experience that it enables you to deliver. So you make money on the whole, not the thing. The value comes from making sure you remember that the thing itself doesn't deliver any value. The experience becomes personalized and hassle free and that is the value to the consumer."
“Value comes from benefiting the consumer holistically across the experience so that they pay more overall both on their initial visit and their repeat visits. That is where you really create value. Differentiation and loyalty are the two key points."
https://www.forbes.com/sites/carolinereid/2024/04/25/meet-the-company-beating-theme-parks-at-their-own-game/?sh=c1276922b866
Princess Cruises' President, John Padgett
“Value comes from benefiting the consumer holistically across the experience so that they pay more overall both on their initial visit and their repeat visits. That is where you really create value. Differentiation and loyalty are the two key points."
https://www.forbes.com/sites/carolinereid/2024/04/25/meet-the-company-beating-theme-parks-at-their-own-game/?sh=c1276922b866
Princess Cruises' President, John Padgett