" Princess Cruises uses interactive video created by Kerv to give viewers a “deeper understanding” of features such as excursions, wellness experiences and more, according to Sheira Mahadeo, senior media director at PHD Media who works on the Princess Cruises account.
Traditional video marketing can create awareness, but interactive video increases engagement “across every stage of the funnel,” according to Mahadeo. While she couldn’t share specific statistics, she said the results of using interactive video have been positive.
“Princess Cruises has seen a high level of quality site traffic, low bounce rate, high new customer-to-site rates, more time spent on site and strong engagement rates, all key metrics for their business,” Mahadeo said."
https://www.phocuswire.com/interactive-video-idomoo-kerv-ai-clicktivated
