Author Topic: Why Viking is forgoing the word 'cruise' in its brand  (Read 263 times)

Offline Host Mike

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Why Viking is forgoing the word 'cruise' in its brand
« on: June 28, 2022, 11:15:13 AM »
"The word evokes visions of a megaship, noisy and full of kids, he said, adding that the Viking product is different. It's for that reason that Hagen is stripping "cruising" from the brand's name."

"Hagen pointed me to a list of reasons Viking is unlike other ocean-oriented vacation brands: No kids under 18, no casinos, no umbrella drinks, no inside staterooms and no formal nights. The list goes on, like no charges for WiFi or laundry."

https://www.travelweekly.com/Cruise-Travel/Insights/Why-Viking-drops-the-word-cruise-in-its-brand