Princess pres. says the Medallion results in cruisers paying more overall

[Host Mike]

"The overall revenue driver is the personalized experience that it enables you to deliver. So you make money on the whole, not the thing. The value comes from making sure you remember that the thing itself doesn't deliver any value. The experience becomes personalized and hassle free and that is the value to the consumer."

“Value comes from benefiting the consumer holistically across the experience so that they pay more overall both on their initial visit and their repeat visits. That is where you really create value. Differentiation and loyalty are the two key points."

https://www.forbes.com/sites/carolinereid/2024/04/25/meet-the-company-beating-theme-parks-at-their-own-game/?sh=c1276922b866


Princess Cruises' President, John Padgett

[RichC]

It's hard for me to conceive but people seem to be treating the medallion as a credit card with no limits. 
Maybe it's the mentality of majority to think of it as free money until the bill comes due.
Live for today & let it ride.